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| academic instructor | A.Jyrämä | ||||||||
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| graded or pass/fail examinations | E | E | E | ||||||
| term | 1 | 2 | 3 | ||||||
| ECTS | 4.00 | 4.00 | 4.00 | ||||||
| terms | 3 |
| ECTS/total | 12.0 |
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Aim of the subject:
The economy and market course builds an understanding of the context of art organizations/actors seeing the art field as markets highlighting economic perspectives. Questions on marketing, finance and accounting, fundraising, and customers/audience are reflected upon. Content: The module captures the following themes : Accounting (EBS) Audience development Marketing Economy of Arts Learning outcomes: 1. Demonstrate basic knowledge of economic and marketing issues; 2. Discuss thoroughly the intersection of creative industries with the rest of the economy; 3. Understanding the specifics of culture in finance and marketing-related issues; 4. Apply in practice the theoretical base of economy and marketing, taking into account the specific requirements of the creative sector; 5. Perceive, analyze, and find solutions for various finance and marketing-related problems that emerge in cultural management practice; 6. Write marketing plans for cultural institutions, and apply practical skills and experience for their realization; 7. Display an understanding of the economic and financial indicators, and the principles of budget planning and analyze them. 8. Display understanding of the economic context of arts and culture, and its impact and role in arts Assessment: Active participation and the timely presentation of all homework, both individual and group assignments. Exact forms and timelines are announced during the semester. The module (12 ECTS) can be considered fully completed only if each topic of the module is evaluated positively by the end of the module (3rd semester). Assessment criteria: Excellent (A) The student shows an excellent understanding of the theories and concepts of the module and its various impacts and can apply them to the context of his/her individual project. He/she provides excellent arguments and examples from practical experiences with applying theories and concepts. The student shows excellent skills in their argumentation and thinking. The student shows an excellent holistic understanding of the context of the module, the theories, and the practicalities. Very good (B) The student shows a good understanding of the theories and concepts in the module, and its' various impacts and can apply them to the context of his/her individual project. He/she provides good arguments and examples from practical experiences with applying theories and concepts. The student shows good skills in their argumentation and thinking. The student shows a good holistic understanding of the context of the module, the theories, and the practicalities. Good (C) The student shows an understanding of the theories and concepts of the module, and its various impacts, and the author can apply them to the context of his/her individual project. He/she provides some arguments and examples from practical experiences with applying theories and concepts. The student provides some of their argumentation and thinking. The student shows only a partial understanding of the context of the module, the theories, and the practicalities. Satisfactory (D) The student shows some understanding of the theories and concepts of the module, and various impacts and the author can partially apply them to the context of his/her individual project. He/she provides some arguments and examples from practical experiences with only limited linkages to relevant theories and concepts. The student shows some skills in argumentation and thinking. The student shows only a very partial understanding of the context of the module, the theories, and the practicalities. Sufficient (E) The student shows little understanding of the theories and concepts of the module, and its various impacts and they cannot well apply them to the context of his/her individual project. He/she provides a few arguments and examples from practical experiences without proper linkages to theories and concepts. The author shows little skills in their argumentation and thinking. The student shows a poor understanding of the context of the course, the theories, and the practicalities. Insufficient (0) The student shows no understanding of the theories and concepts of the module, and its various impacts and they cannot apply them to the context of his/her individual project. He/she provides no arguments and examples from practical experiences with linkages to theories and concepts. The author shows no skills in their argumentation and thinking. The student shows a very poor understanding of the context of the course, the theories, and the practicalities. Course reading material: Carey M., Knowles C., Towers-Clark J., Accounting: A Smart Approach. 2nd edition. Oxford University Press, 2014. Part One: Financial Accounting Jermyn, Helen, The Art of Inclusion, Arts Council of England, 2004 Kotler and Scheff (good old one) Marketing the arts / O Reilly and Kerrigan (2010) Marketing the arts -fresh approach Maitland, Heather (editor), Navigating Difference, Cultural Diversity and Audience Development, Arts Council of England, 2006 Thorsby D. (2001) Economics and culture. Cambridge University Press, Cambridge. Walmsley, B. (2019). Audience engagement in the performing arts: A critical analysis. Springer Nature. Other materials are given by the instructor in the course of the module. Author of course description: Annukka Jyrämä last changed: 2024-03-01 13:42:57 |