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KKM002  Entrepreneurial and Innovative Development in Cultural Management    
Ettevõtlus ja innovatsioon kultuurikorralduses    
For Cultural Management curriculum
academic instructor K.Kiitsak-Prikk 





graded or pass/fail examinations
E E E
term 1 2 3
ECTS 4.00 4.00 4.00
terms 3
ECTS/total 12.0
Aim of the subject:  The general aim of the course is to educate the students to understand the models, theories and practices that form a basis of entrepreneurial thinking and acting. The aim is not to educate only entrepreneurs, but instead to make sure, that the cultural managers studying in this program can explore and apply this way of thinking in their careers whatever their legal (employment) status will be.

Content: Among others, the course will capture the following themes like:
Cultural Entrepreneurship
Project Management
Service Design
Social Media
Research Communication
Dialogue with experts
Media Relations (EBS)
Learning outcomes:  Upon completing the module, the student will be able to:
1. Discuss the basic theories behind the fields of creative economy, industry, entrepreneurial mindset, practice and learning
2. Be aware of a number of models and tools applied in relation to these fields
3. Use these theories and models in a scientific as well as practical approach towards empirical studies and real life challenges, for example in conceptualizing the societal, creative and arts entrepreneurship;
4. Approach the concept of entrepreneurial mindset critically and holistically as in not separately from work/life
5. Apply entrepreneurial mindset to innovate individual practice as cultural manager as well as creating opportunities for others in an organization or structure
6. Create one's own career path and fulfill the lifestyle one essentially wants to lead with the aid of relevant mindset, knowledge and skills.
7. Be confident in making individual choices related to employment and/or entrepreneurship in a given situation

Assessment:  Active participation and the timely presentation of all homework, both individual and group assignments. Exact forms and timelines are announced during the semester.

The module (12 ECTS) can be considered fully completed only if each topic of the module is evaluated positively by the end of the module (3rd semester).


Assessment criteria:  Excellent (A)
The student shows an excellent understanding of the theories and concepts of the module and its various impacts and can apply them to the context of his/her individual project. He/she provides excellent arguments and examples from practical experiences with applying theories and concepts. The student shows excellent skills in their argumentation and thinking. The student shows an excellent holistic understanding of the context of the module, the theories, and the practicalities.
Very good (B)
The student shows a good understanding of the theories and concepts in the module, and its' various impacts and can apply them to the context of his/her individual project. He/she provides good arguments and examples from practical experiences with applying theories and concepts. The student shows good skills in their argumentation and thinking. The student shows a good holistic understanding of the context of the module, the theories, and the practicalities.
Good (C)
The student shows an understanding of the theories and concepts of the module, and its various impacts, and the author can apply them to the context of his/her individual project. He/she provides some arguments and examples from practical experiences with applying theories and concepts. The student provides some of their argumentation and thinking. The student shows only a partial understanding of the context of the module, the theories, and the practicalities.
Satisfactory (D)
The student shows some understanding of the theories and concepts of the module, and various impacts and the author can partially apply them to the context of his/her individual project. He/she provides some arguments and examples from practical experiences with only limited linkages to relevant theories and concepts. The student shows some skills in argumentation and thinking. The student shows only a very partial understanding of the context of the module, the theories, and the practicalities.
Sufficient (E)
The student shows little understanding of the theories and concepts of the module, and its various impacts and they cannot well apply them to the context of his/her individual project. He/she provides a few arguments and examples from practical experiences without proper linkages to theories and concepts. The author shows little skills in their argumentation and thinking. The student shows a poor understanding of the context of the course, the theories, and the practicalities.
Insufficient (0)
The student shows no understanding of the theories and concepts of the module, and its various impacts and they cannot apply them to the context of his/her individual project. He/she provides no arguments and examples from practical experiences with linkages to theories and concepts. The author shows no skills in their argumentation and thinking. The student shows a very poor understanding of the context of the course, the theories, and the practicalities.

Course reading material:  Berne, E. (1964). Games People Play. New YorkSimon, Laurent (2006). Managing creative projects: An empirical synthesis of activities. International Journal of Project Management, Coninx, Aggelos Liapis (Collaboration in Creative Design - Methods and Tools
M Scherdin, I Zander (2011) Art entrepreneurship. Edward Elgar, Cheltenham, UK

Anttonen, R, Ateca-Amestoy, V., Holopainen, K, Johansson, T., Jyrämä A., Karkkunen, a., Kiitsak-Prikk, K., Kuznetsova-Bogdanpvits, K.; Luonila, M., Kõlar, J-M., Plaza, B., Pulk, K., Pusa, T., Ranczakowska-Ljutjuk, A., Sassi, M., Stiller, I., and Ãyväri, A. (2016): Managing Art Projects with Societal Impact. Study book for Students, Stakeholders, and Researchers. Helsinki: Unigrafia. (and guidebook)

Simon, Laurent (2006). Managing creative projects: An empirical synthesis of activities. International Journal of Project Management

Cserhti, Gabriella, & Szab, Lajos (2014). The relationship between success criteria and success factors in organisational event projects. International Journal of Project Management

Colorado Nonprofit Association, Crisis Communication Plan Nonprofit Toolkit. (2014) https://sustainingplaces.files.wordpress.com/2014/03/crisiscomm.pdf

Harcup, Tony & Deirdre O’Neill (2017) What is News?: News Values Revisited (Again), Journalism Studies, 18:12, 1470-1488, DOI: 10.1080/1461670X.2016.1150193

Fraser P. Seitel, The Practice of Public Relations. (2017) Pearson: 13th, Global Edition. (Available at EBS library & Canvas)

Institute for Public Relations, Crisis Management and Communications (2007). https://instituteforpr.org/crisis-management-and-communications/

Other materials are given by the instructor in the course of the module.

Author of course description:  K. Kiitsak-Prikk



last changed: 2023-03-30 13:45:06